Our Mission
Inspire human minds around the world through the power of immersive technology to foster empathy, self-awareness, and curiosity toward our planet.
Our Goals
Spread empathy
through education
Increase nature awareness across 24 countries
Help more children, teens and teachers in their VR Climate Change and Sustainability Education
Our Story & Research
Justin Beaver was born in the laboratories of doctoral research at Tilburg University in the Netherlands. The research was carried out by Alexandra Sierra Rativa, who is now a doctor in Cognitive Sciences and Artificial Intelligence. She is a Colombian who received a scholarship from the Ministry of Science in Colombia, and she went to the Netherlands to do her PhD in 2018.
Dr. Alexandra Sierra researched how to create empathy and engagement towards virtual animals in virtual reality, computer games and videos for more than six years. If you want to read the complete investigation, visit www.alexandrasierra.nl
Later, Dr. Alexandra Sierra wanted to carry out research into a product that would teach values about caring for the planet to the general public, and there she joined a wonderful team that has supported her in creating each Justin Beaver product and innovation. She wants every Justin Beaver product to be accessible to everyone. She desires to create a significant social impact to support initiatives on climate change and empathy for animals, sustainability in business, corporate social responsibility, green marketing, and green tech.
The first VR Simulation of Justin Beaver was inspired in the De Biesbosch National Park in the Netherlands. Beavers are essential in the Netherlands because they play a critical role in the ecosystem by creating wetlands and maintaining biodiversity. Historically, beavers were present in the Netherlands but were hunted to extinction in the 19th century. In recent years, beavers have been reintroduced to the country, and their presence has positively impacted the environment.
Beavers are known for building dams and creating wetlands, which help regulate water levels and improve water quality. Wetlands are important habitats for various plant and animal species, and they can also help reduce flooding and erosion. In addition to their role in creating wetlands, beavers contribute to biodiversity by creating new habitats for other species. The trees and shrubs that beavers use to build their dams and lodges provide food and shelter for various animals, including birds, insects, and fish. Furthermore, beavers are a keystone species, meaning their presence disproportionately impacts the ecosystem compared to other species. By creating wetlands and changing the landscape, beavers can create new opportunities for other species to thrive.
Overall, the reintroduction of beavers in the Netherlands and Belgium has been an important step in restoring and maintaining the country's ecosystem. The beavers' ability to create wetlands, provide habitats for other species, and regulate water levels makes them valuable and important species in the Netherlands.
You can observe the Justin Beaver Research evolution in the following image:
Educate about Climate Change and Global Warming in the virtual worlds
Hey, did you know that if nations don't step up their climate efforts, we could be looking at a 3-4°C warmer world by the end of the century? And that's not even the worst part - we're already seeing species decline due to the rising global temperatures! Even just a half a degree increase has a major impact on ecosystems, causing animals to struggle to find new habitats and resulting in massive die-offs of temperature-sensitive organisms. It's a serious problem that we need to tackle head-on, before it's too late.
Our Causes
Cruel Wildlife Trapping
Have you ever stumbled across digital content online that teaches people how to make cruel traps for beavers? It's a disturbing reality that not only are these traps inhumane, but they're also totally indiscriminate. That means every year, innocent animals like dogs, cats, and birds - even endangered species - are accidentally caught in these traps and suffer severe injuries or even death. It's heartbreaking and unacceptable, and we need to take action to stop this cruel practice.
Plastic Pollution in Rivers e​
Did you know that our major rivers and estuaries are hotspots for plastic waste? It's true! As trash and tiny microparticles make their way down tributaries, they gather together before flowing into the oceans, creating massive pollution problems. Scientists have been warning us about this for a while now, and it's time for us to take action to stop plastic pollution at the source. By reducing our reliance on single-use plastics and properly disposing of our waste, we can make a difference and protect our planet's precious waterways.
