Who is Justin Beaver
(and No, It’s Not Justin Bieber)?
Justin Beaver is a virtual character created to promote environmental education through immersive technologies like virtual reality (VR) and artificial intelligence (AI). Unlike the pop star Justin Bieber, Justin Beaver is a beaver on a mission to raise awareness about climate change and sustainability. In the virtual game "Justin Beaver Survivor," he embarks on adventures with his family to tackle real-world environmental challenges such as pollution, deforestation, illegal hunting, and global warming.
This interactive character is designed to engage children, students, and teachers, making climate education fun, relatable, and impactful.
What is my story in Virtual Reality Experience for Climate Change?
My personal story is telling by VR experience called 'Justin Beaver'Survivor to address the gap in interactive educational materials on climate change and sustainability. We offer innovative and playful learning experiences that stimulate creativity and empower students, particularly the youth, to take tangible actions toward sustainability. We develop educational kits and workshops centered around VR games that tackle these topics.
This interactive experience was developed through the Crea Digital initiative between 2022 and 2023. The protagonist, I am, Justin Beaver, embarks on adventures with his girlfriend Hailey and my beaver family, facing challenges such as plastic pollution, deforestation, wildfires, illegal hunting, drought, migration, and animal extinction. These factors contribute to climate change and biodiversity loss. The game experience is available in Spanish, English, and Dutch, and is aimed at an audience aged 11 to 55, though it can appeal to anyone interested in the topic. Also, I have a version for computer version.