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Justin Beaver creates educational materials using immersive technology and creatively reusing plastics, glass, paper and textiles to foster joyful moments that inspire children, teenagers, and women to mitigate climate change and promote sustainability in practical and positive ways.

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Awareness with Virtual Reality

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Tutorial: Create a green motorbike using a disposable coffee paper cup with clay

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Join our Metabeaver Community to support our global green mission. You can participate in our events, talks, or Justin Beaver products about climate change, animals, plants or environmental topics.

Our Mission

Inspire human minds around the world through the power of immersive technology to foster empathy, self-awareness, and curiosity toward our planet.

Our Initiatives

Justin Beaver is a unique interactive VR film experience where the audience can experiment the Climate Change, Pollution and Global Warming from the eyes of an animal.


2023 in Numbers




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Virtual Reality Learning Levels


“It has a good soundtrack, story and an interesting concept.”

Trevina Beaver*, Student, USA

*We use "beaver" by their original last name to protect the privacy of our community

Our Partners and Collaborations

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  • Which other types of new media formats can access to interact with Justin Beaver products?
    Yes, our video game can be exported to mobile phones and tablets in 360 and 2D video formats depending on the necessity of the educational institutions. Also, we're partnering with other immersive technology companies to publish this product in Virtual Reality in different languages. We will keep you informed when the new versions are released and where you can buy or access them.
  • I don't understand what is the relationship between climate change and animals suffer
    This virtual reality digital content shows the vision of a beaver (our climate change ambassador), not humans, of how they are affected by climate change and global warming. But climate change doesn't just happen in nature all of a sudden. Climate change and global warming occur due to man's mishandling of the planet, the lack of awareness of his actions and the lack of projection into the future. Our content invites reflection and debates about what animals feel and live every day with the changes on the planet. We want children, young people and adults to be able to be a beaver in virtual reality and put themselves in nature's shoes to take action. Climate change and animals suffer are closely linked because the changing climate is having a significant impact on animal populations and their habitats. The effects of climate change include rising temperatures, changing weather patterns, melting ice caps, and rising sea levels, which are all having negative consequences for many species of animals. One of the most significant ways that climate change is affecting animals is by changing their habitats. As temperatures rise, animals are forced to migrate to new areas in search of suitable habitat and food. This can lead to overcrowding in certain areas and cause competition for resources, which can lead to a decline in population sizes. The changing climate is also affecting the timing of seasonal events, such as breeding and migration patterns, which can have a negative impact on animal populations. For example, some species of birds are migrating earlier or later than usual, which can cause them to miss out on important food sources or nesting opportunities. Additionally, climate change is affecting the availability and quality of food sources for many animals. For example, changes in ocean temperatures are causing changes in the distribution and abundance of fish populations, which can have a negative impact on marine mammals, such as seals and whales, that rely on these fish for food. Overall, climate change is having a significant impact on animal populations and their habitats, leading to suffering and potential extinction for many species. It is important that we take action to mitigate the effects of climate change and protect animal populations from further harm.
  • Why can a beaver teach climate change with virtual reality?
    Using a beaver to teach climate change with virtual reality can be an effective approach because it can help people develop an emotional connection to the topic. Beavers are a familiar and relatable animal to many people, and by using them in a virtual reality setting, it allows individuals to interact with the beaver and see the impact that climate change is having on their habitat and survival. Humans are often more motivated to take action when they feel emotionally invested in a cause, and using a beaver in a virtual reality experience can create that emotional connection. Seeing the beaver struggling to find food or maintain its dam due to the effects of climate change can help people understand the real-world impact of climate change in a more tangible way. Additionally, virtual reality allows individuals to experience and interact with scenarios that they may not otherwise have access to, such as exploring a beaver's habitat or witnessing the impact of climate change on the environment. This immersive experience can help people understand the complexities of climate change in a more meaningful way and inspire them to take action to protect the planet. Overall, using a beaver in a virtual reality experience to teach about climate change can be an effective approach because it combines emotional connection with immersive experiences to increase understanding and inspire action.
  • How you can contribute with our Justin Beaver project ?
    You can contribute to the project of virtual reality simulation that talks about climate change and global warming from the perspective of animals in several ways: Support the project financially: Donating to the project can help to cover the costs of creating and distributing the virtual reality simulation, just buy our product in the digital platforms. This can include expenses such as software development, graphic design, and hardware purchases. Spread the word: Sharing information about the project on social media or with friends and family can help to raise awareness about the impact of climate change on animals and the importance of taking action. Volunteer time or skills: People can volunteer their time or skills to help with tasks such as marketing, outreach, or testing the virtual reality simulation. Provide feedback: Users can provide feedback on the virtual reality simulation to help improve its effectiveness and make it more impactful. Take action: After experiencing the virtual reality simulation, people can take action to reduce their carbon footprint, support conservation efforts, and advocate for policies that address climate change. Be in contact with us: We love to do partnership with people, companies and city halls which want to contribute with our mission. By contributing to this project, people can help to raise awareness about the impact of climate change on animals and inspire action to protect our planet. Together, we can create a better future for ourselves and the many species that call our planet home.
  • Which letter was made by Justin Beaver to humans for saving the world and using virtual reality for it?
    Dear Humans, I introduce myself, my name is Justin Beaver. As a beaver, I have seen firsthand the devastating effects of climate change on our environment. Our habitats are being destroyed, our food sources are disappearing, and our very existence is threatened. But I believe that there is hope. I believe that we can work together to save our world and create a more sustainable future. One way that we can do this is through the use of virtual reality technology. My team and I have been working hard to create a virtual reality simulation that allows humans to experience the world from a beaver's perspective. By doing so, we hope to help humans better understand the importance of preserving our environment and the crucial role that beavers play in maintaining the health of our ecosystems. Virtual reality technology has the power to transport humans to places that they might never have been able to visit otherwise. It can allow humans to experience the beauty of nature, to understand the impact that their actions have on the environment, and to see firsthand the devastating effects of climate change. It can also help to inspire humans to take action to protect our planet and create a more sustainable future for all living beings. But we need your help. We need humans to embrace this technology and use it to educate themselves and others about the urgent need to take action against climate change. We need humans to recognize the critical role that beavers and other animals play in maintaining the health of our ecosystems, and to work to protect our habitats and food sources. Together, we can make a difference. We can create a world where humans and animals can live in harmony, where the environment is preserved for future generations, and where sustainability is the norm rather than the exception. So please, join us in this mission. Embrace virtual reality technology and use it to save our world. Sincerely, JUSTIN BEAVER A Hopeful Beaver
  • Do you have your own educational platform?
    Currently, we are in the process of designing our own educational platform. This platform will be a digital space that provides educational resources and tools for learners of all ages and backgrounds. The platform will be designed to support a wide range of learning styles and preferences, and will incorporate innovative technologies and interactive features to enhance the learning experience. Our goal is to create an engaging and effective platform that empowers learners to achieve their educational goals and encourages a lifelong love of learning. We are excited about this project and look forward to sharing more information as we continue to develop and refine the platform. Our organization Justin Beaver is seeking funding for our own educational platform to teach the effects of climate change in schools and educational institutions. This platform will serve as a digital learning space that provides resources and tools to educate learners of all ages and backgrounds about the impact of climate change on the environment. We believe that education is key to fostering awareness and action towards sustainability, and our platform aims to provide an innovative and engaging learning experience for learners to better understand the effects of climate change. We are actively seeking funding opportunities to support the development and launch of our educational platform. Creating our own educational platform can help promote sustainability by eliminating the need for printing physical books to distribute educational materials. By providing digital resources and tools, we can significantly reduce paper usage, ink, and other materials needed for physical book production. This approach also reduces transportation and storage costs associated with physical books, as well as the environmental impact of shipping and handling. By promoting digital learning, we can reduce our carbon footprint and minimize the impact of our educational materials on the environment. Additionally, a digital platform provides flexibility in how educational materials are accessed and used. Digital resources can be easily updated and revised, ensuring that learners have access to the most up-to-date and relevant information. Digital platforms also enable learners to access educational materials from anywhere with an internet connection, making it more accessible to a wider audience. Overall, creating our own educational platform can help promote sustainability by reducing the need for physical books, providing flexible access to educational materials, and minimizing the environmental impact of our educational resources in more languages.
  • I bought Justin Beaver Survivor (VR Video Game) in Oculus Quest Store, What is included?
    Thanks for buying our video game "Justin Beaver Survivor" in the Oculus Quest Store. Likewise, thank you for your support for better sustainability education on climate change from the perspective of animals in virtual reality. This video game can be played using Meta's Oculus Quest 2 VR Glasses. Currently, you can play ten levels (5 levels in the spring season and 5 levels in the summer season). You will be able to access the following levels (autumn and winter) in the future. We desire to finish autumn and winter levels of this video game with money that we receive of each purchase from the sale of the spring and summer versions in Online Stores, donations and subsidies that we will have for this purpose. We want to have 20 levels of the story of Justin Beaver and we feel that we are going to achieve it. Again, thank you for trusting in our mission. We will notify you when we have the other levels ready and you can upload the new version!
  • How did the idea of Justin Beaver come about?
    Justin Beaver was born in the laboratories of doctoral research at Tilburg University in the Netherlands. The research was carried out by Alexandra Sierra Rativa, who is now a doctor in Cognitive Sciences and Artificial Intelligence. She is a Colombian who received a scholarship from the Ministry of Science in Colombia, and she went to the Netherlands to do her PhD in 2018. Alexandra Sierra researched for more than six years how to create empathy and engagement towards virtual animals in virtual reality, computer games and videos. If you want to read the complete investigation, you can go to Later, Alexandra Sierra wanted to carry out research into a product that would teach values about caring for the planet to the general public, and there she joined a wonderful team that has supported her in creating each Justin Beaver product and innovation. She wants every Justin Beaver product to be accessible to everyone and creates a great social impact to support initiatives on climate change and empathy for animals, sustainability in business, corporate social responsibility, green marketing, and green tech. The first VR Simulation of Justin Beaver was inspired in the De Biesbosch National Park in the Netherlands. Beavers are important in the Netherlands because they play a critical role in the ecosystem by creating wetlands and maintaining biodiversity. Historically, beavers were present in the Netherlands, but they were hunted to extinction in the 19th century. In recent years, beavers have been reintroduced to the country, and their presence has had a positive impact on the environment. Beavers are known for their ability to build dams and create wetlands, which helps to regulate water levels and improve water quality. Wetlands are important habitats for a variety of plant and animal species, and they can also help to reduce flooding and erosion. In addition to their role in creating wetlands, beavers also contribute to biodiversity by creating new habitats for other species. The trees and shrubs that beavers use to build their dams and lodges provide food and shelter for a variety of animals, including birds, insects, and fish. Furthermore, beavers are a keystone species, which means that their presence has a disproportionate impact on the ecosystem compared to other species. By creating wetlands and changing the landscape, beavers can create new opportunities for other species to thrive. Overall, the reintroduction of beavers in the Netherlands has been an important step in restoring and maintaining the country's ecosystem. The beavers' ability to create wetlands, provide habitats for other species, and regulate water levels makes them a valuable and important species in the Netherlands.
  • What is the relationship between sustainability, climate change, education and VR?
    Sustainability and climate change are important considerations for virtual reality (VR) technology because VR can be used as a tool for education and awareness-raising about sustainability and climate change. By immersing users in virtual environments that simulate the impacts of climate change on our planet from an animal perspective. In the future, we desire that new generation consider the benefits of sustainable practices, and VR can help to increase understanding and engagement with these issues. It is important to consider this VR digital content can promote sustainability debates and raise awareness about climate change.
  • How can Justin Beaver teach the effects of climate change in schools or educational institutions?
    Justin Beaver was created by teachers and researchers for teachers. We have a multidisciplinary team between technology experts in the Netherlands, Colombia and Brazil. Each level of the video game will have an educational guide where students can learn by playing, reading, creating, and reflecting. With this video game and the educational guides, we want to encourage the 4 skills of the 21st century: Creativity, Communication, Collaboration and Critical Thinking. We will stimulate students' curiosity about nature and its problems (e.g., plastic pollution in rivers, deforestation of forests, forest fires, domino effect on animals and plants, illegal hunting, increased extinction of certain animal species, water pollution, water scarcity, migration speed of animals, etc.) playfully and educationally. Justin Beaver VR Climate Change Educational Experience can be an excellent tool for teaching the effects of climate change in schools or educational institutions. By using this technology, educators can create an immersive and interactive learning experience that can help students better understand the impact of climate change on the environment and the crucial role that beavers and other animals play in maintaining ecosystem health. Here are some ways that beaver virtual reality can be used in schools or educational institutions: Virtual field trips: Schools and educational institutions can use virtual reality to take students on virtual field trips to beaver habitats. This can allow students to experience beaver behavior and habitat firsthand, which can help to create a deeper understanding of the important role that beavers play in maintaining ecosystem health. Interactive learning experiences: Virtual reality can be used to create interactive learning experiences that allow students to explore different aspects of beaver behavior and ecosystem health. For example, students could use virtual reality to explore how beaver dams can mitigate the effects of floods, or how beavers help to regulate water flow and prevent erosion. Climate change simulations: Virtual reality can be used to create simulations that show the effects of climate change on the environment and the role that beavers play in mitigating those effects. Students can explore how climate change impacts water availability and quality, vegetation growth, and wildlife populations, and learn how beavers help to maintain the balance of these ecosystems. Collaborative projects: Schools and educational institutions can use Justin Beaver virtual reality as a collaborative project, allowing students to work together to create their own virtual reality experiences that teach others about the impact of climate change and the importance of ecosystem health. By using beaver virtual reality in schools and educational institutions, educators can create an engaging and interactive learning experience that can help students better understand the impact of climate change and inspire them to take action to protect the environment.
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